Project overview

This project transforms an avatar, used since 2013, into the visual identity of a creative studio. It seeks to generate trust in every collaboration and offer a dynamism that not only implies movement but also a constant adaptability to new trends and challenges.

Goal

Transform an informal
symbol into a complete
visual identity system.

The original avatar was recognizable but limited. It didn’t scale well, had no
rule set, and lacked meaning beyond its shape. The challenge was to preserve the spirit of the original mark while building:

• Applications across digital and physical contexts
• A flexible identity system
• Clear visual rules
• A modern typographic and color foundation

Deconstruct the original avatar. Understand its core shapes, geometry, and
emotional characteristics.

Explore different shapes that reflect the emotions and concepts associated to
the brand.

Define the visual system: Color palette, typography, spacing rules, patterns.
As well as building a family of forms that remain consistent but adapt to
different uses: static, animated, monochrome, full color.

Test the identity in real contexts — branding materials, digital assets,
merchandise, signage, stationery, and digital assets.

Result

The new Aliasiruko identity is no longer just an avatar — it’s a scalable, consistent, and meaningful system that act as a professional studio brand, yet expressive enough to keep its original creative personality.